See exactly how your competitors run creator marketing
Competitive Scan maps any brand's creator footprint in any market: who they work with, how often, in what formats, and what it earns them - so your next plan starts from intelligence instead of guesswork.
See a sample scan
A real Competitive Scan report — engagement, creator mix, and content performance benchmarked against direct competitors.
Benchmark your brand where it actually matters
Know whether you are leading, matching or lagging before the planning meeting, not after.
- Compare engagement, creator mix and content performance against direct competitors
- See your share of creator-driven conversation in your category over time
- Benchmark by market, so a strong home performance does not hide a weak expansion one
- Bring evidence to budget conversations instead of a hunch about the competition
One report. Every competitor.
Every view is built to answer one question: how does your brand actually compare, and where are the gaps to close.
Head-to-head benchmarking
Compare your brand against any competitor on followers, engagement rate, posts per week, and estimated monthly spend side by side.
Competitor influencer partnerships
See exactly which creators each competitor has worked with, filterable by tier and category, with a full CSV export.
Audience demographics compare
Line up age, gender, and top-location breakdowns for your brand against each competitor's audience.
Content & posting cadence
Track content breakdown and top-performing handles to see how often — and what — competitors are posting.
Estimated spend & cost benchmarks
Get estimated CPV, CPE, CPR, and monthly media spend for every brand in the comparison, plus a sentiment score.
Flexible analysis windows
Run a scan over a 1, 3, 6, or 12-month lookback and track up to 10 competitors in a single report.
- Up to 10
- Competitors per scan
- 6
- Report views
- 4
- Analysis windows
- CSV
- Data export
How competitive scan works
- 1
Add your brand & competitors
Enter your Instagram handle plus up to 10 competitor handles you want to benchmark against.
- 2
Choose your analysis window
Pick a 1, 3, 6, or 12-month lookback and Ylytic pulls the profiles, content, and audience data for every brand.
- 3
Explore & compare
Dig into Overview, Compare, Posts, Influencers, Audience, and Insights views to see exactly where you stand.
Explore more features
Know Exactly Where You Stand Against Competitors
Run your first Competitive Scan free — no credit card required.